COLOR COLLABOLATOR

01.I have a question about the color you chose.
Why did you choose this color?
Please share your thoughts on this color and any personal connection you have to it in your own words.

This color is based on "Lobsterr pink," one of Lobsterr's brand colors. I really like this color as an accent for a quiet, slow medium. It symbolizes the subtle wit and understated self-expression found within the medium.

02.I have a question about the item you designed.
Please tell us why it turned out this way, the particular points you focused on, and how you envision wearing it.

Lobsterr Epuron

The entire apron is designed to resemble a lobster. The waist ties are the lobster's antennae, and there are eyes on the chest, haha.

Lobsterr Cardigan

I've loved cardigans since I was a teenager. I remember realizing their appeal anew after introducing an article in Lobsterr Letter vol. 211 (May 2023) that suggested cardigans symbolize a man's soft power. The piece I created for this project is an extension of that feeling.

Incidentally, the article I introduced at the time was this:
The cardigan: a new soft-power tool
The Guardian reports that the perception of cardigans, once strongly associated with the elderly, is changing. If quarter-zip knit jumpers are a masculine status symbol for David Beckham, Arsenal manager Mikel Arteta, and those working in finance, then the cardigan has become a fashion item representing men's soft power.
A recent issue of GQ featured an article about the character George Nakai from the popular Netflix series "BEEF" with the headline "George is awful, but his cardigans aren’t," showcasing cardigans from Needle, Dries van Noten, and John Elliott. Beyond "BEEF," "soft-power cardigans" are reportedly featured in key scenes of other popular HBO series like "Succession" and "The Last of Us."
Stylist and editor Gary Armstrong states that the cardigan's popularity is due to the softer masculinity that young men today want to express. Tom Schadel, a buyer at luxury boutique Browns, analyzes that while cardigans have always been a basic item appealing to a wide range of people, recently, more assertive items are being released by edgier brands. It was an interesting opinion piece about the connection between social trends surrounding popular content, pop culture, and masculinity, and the consumer behavior that emerges from it.
Soft power: cardigans become male status symbol as sales soar The Guardian