Lobster Cardigan

Color Collaborator Comments
I've loved cardigans since I was a teenager. I remember realizing their appeal anew after introducing an article in Lobsterr Letter vol.211 (May 2023) that described cardigans as an item symbolizing men's soft power. The one created for this project is also an extension of those feelings.

By the way, the article I introduced at that time is here:
The Cardigan: A New Soft Power Tool
The Guardian reports that the image of the cardigan, once strongly associated with the elderly, is changing. If quarter-zip knit jumpers are a masculine status symbol for David Beckham, Arsenal manager Mikel Arteta, and those working in finance, then cardigans are becoming a fashion item representing men's soft power.

Recent issues of GQ featured an article about George Nakai, a character from the popular Netflix series "BEEF," with the headline "George is awful, but his cardigans are not," introducing cardigans from Needles, Dries van Noten, and John Elliott. It seems that "soft power cardigans" are being used in important scenes not only in "BEEF" but also in popular HBO series like "Succession" and "The Last of Us."

Stylist and editor Gary Armstrong states that the attention cardigans are receiving is due to a desire for a softer masculinity that young men today want to express. Tom Chardel, a buyer at luxury select shop Browns, analyzes that while cardigans were once a basic item that appealed to a wide range of people, recently more assertive items are being released by more edgy brands. It was an interesting opinion piece about the connection between popular content, pop culture, social trends surrounding masculinity, and the consumer behavior that emerges from them.

Soft power: cardigans become male status symbol as sales soar The Guardian

Product Details
This cardigan features a deep orange base combined with navy buttons. Only the right front placket is switched with light gray, creating a subtle difference in expression not visible in a single color.

The difference in length between the front and back, and small slits at the side hems, lighten the silhouette of the knit, which can often appear heavy. A small Lobsterr logo embroidery is added to the left cuff, providing a subtle accent without being too overstated. The ribbed cuffs and hem are finished with appropriate tension, creating a balanced and easy-to-wear everyday outerwear piece.

This is a knit cardigan with vivid colors and subtle details that you'll always want to reach for.

Product number: CYC-ORG-02
Material: 76% Polyester, 22% Cotton, 2% Rayon
COLOR: ORANGE
MADE IN CHINA

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Fabric Information
COCYLE is a recycled material developed jointly by Takefuku Co., Ltd. and Soochow University. By regenerating fabric scraps that were destined for waste into new yarn and utilizing the material's original colors without dyeing, water usage and CO₂ emissions are reduced. For CYC, COCYLE is the material that supports "the beginning of color."

本製品は、アパレル生産過程で生じた残反を再生したリサイクル素材「COCYLE」を使用しています。
染色工程を行わない素材特性上、生地の中に他の色の糸が混入して見える場合があります。
これは素材の背景に由来するものであり、品質不良ではありません。
一枚ごとに異なる表情として、素材の個性をお楽しみください。