COLOR COLLABOLATOR

GRAY - Flexible Visual SPCE™

GRAY - Flexible Visual SPCE™

GRAY - Flexible Visual SPCE™

FlexibleVisual SPCE™

Flexible Visual Space

This brand creates original designs based on the passion for fashion, graphics, art, and music of John June James (hereafter JJJ), an Irish-born designer skilled in graphical design. JJJ's works respect past values and beauty, overflowing with timeless appeal. They aim to be a tool for self-expression for the wearer, like a piece of art, and propose gender-neutral styles. Koji Shiouchi of Cattleya Tokyo serves as director, and Cattleya Tokyo is the design partner.

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01.Tell us about the color you were in charge of.
Why did you choose this color?
Please share any impressions or memories you have about this color.

A color that can go either way.
It looks good with bright colors and also matches dark colors well.
I chose this color because I believe this shade of gray is fundamental to everyone.
I selected it based on the idea that how much "gray area" one has determines their emotional resilience.
The orange paired with it signifies vitality, and I'd be happy if the duality of gray and orange is interestingly reflected.

02.Tell us about the item you designed.
Please tell us why you chose this design, any particular points of focus, and how you envision it being worn.

Borderless Depth

Although "border" can mean a dividing line, I designed this item leveraging its opposite meaning of "borderless," hoping that anyone, regardless of age, would wear it.
The bright color scheme is intended to make this border a switch that helps people feel more positive.
While a matching set is certainly recommended, its relaxed silhouette makes it an easy fit for both men and women.

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